Outliv’s Commitment to the Sea Cleaners
In an era where environmental consciousness is paramount, we at Outliv understand the profound impact the fashion industry has on the environment. We’re a slow fashion brand specialising in crafting bags from preloved clothing, and our drive is to give back to the planet for the toxic destruction that fashion has contributed, particularly from the dyeing process for both leather and denim. The toxic chemicals used in dyeing are more often flushed into local waterways, ultimately making their way to the oceans on our planet.
This blog explores why we, at Outliv, wholeheartedly support the local environmental organisation, the Sea Cleaners, as part of our mission to mitigate the harmful effects of fashion on our planet.
Fashion's Toxic Footprint on the Environment: Fashion is not just about style; it is an industry that affects every corner of the globe. Traditional methods of dyeing clothing, particularly leather and denim, have long been notorious for their negative environmental impacts. Toxic chemicals used in the dyeing process are often flushed into local waterways, ultimately finding their way into the world's oceans. This leads to severe pollution, harming marine life and ecosystems… not to mention the people that dye these fabrics!
Our Vision: A Sustainable Revolution: Outliv is not just a brand; it is a revolution in fashion. It was born from our deep commitment to reverse the damage done by the fashion industry to our planet. Our core vision is to repurpose preloved clothing into quality bags while minimising waste and reducing the need for ‘new’ resource-intensive materials. However, our commitment doesn't stop there. We believe that real change requires collective effort.
Why We Support the Sea Cleaners: We recognize that the impact of our products extends beyond the bags themselves. It encompasses the entire lifecycle of fashion, including the damage caused during production. This is where our partnership with the Sea Cleaners comes into play.
Addressing Dyeing Pollution: While dyeing pollution mainly occurs overseas, we recognize our role in New Zealand. Supporting the Sea Cleaners, dedicated to local ocean and coastline cleanup, aligns with our mission. Although we can't directly address distant manufacturing processes, we contribute to removing harmful pollutants from our own seas. This support helps safeguard our marine ecosystems. While we can't control the source, we can control our response. Our partnership with the Sea Cleaners reflects our commitment to combat ocean pollution on a local scale. Together, we make a difference, ensuring a cleaner, healthier ocean for our community, future generations and inspiring change on a global scale.
Promoting a Circular Economy: Our commitment to the Sea Cleaners is a testament to our commitment to a circular fashion economy. By diverting preloved clothing from landfills and reducing the demand for ‘new’ fabrics, and supporting initiatives like the Sea Cleaners, we ensure that our products make a positive impact on the environment from start to finish.
Inspiring Sustainable Change: We believe that our support for the environment can inspire others in the fashion industry to follow suit. By leading by example, we hope to encourage more brands to take responsibility for their environmental footprint.
Our decision to support the Sea Cleaners is more than just a business partnership or commitment; it's a statement of purpose. It symbolises our commitment to making fashion a force for good in the world. By addressing the environmental consequences of the fashion industry, we are helping to pave the way for a more sustainable and eco-conscious future.
As consumers, you can play your part too by supporting brands like Outliv, who are dedicated to making a positive change. Together, we can work towards a world where fashion and environmental conservation coexist harmoniously, leaving a cleaner and healthier planet for generations to come.
